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Shany Chaimy

VP Growth & Co-Founder at MarketingLeague at MarketingLeague

Shany Chaimy leads growth at MarketingLeague, specializing in data-driven content strategy, SEO, and performance marketing for B2B and D2C brands.

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Articles by Shany Chaimy (13)

Isometric wireframe of a landing page with five numbered optimization points marking headline, page speed, call to action, trust signals, and heatmap analysis areas.

Google Ads Landing Page Optimization: 5 CRO Tweaks That Halve CPCs

Google rewards landing pages that convert. These five changes improve your Quality Score, drop your cost per click, and turn more visitors into customers.

March 9, 2026

Venn diagram illustration showing overlap between branded search campaigns and Performance Max campaigns, with the cannibalization zone highlighted in red.

Why Performance Max Is Cannibalizing Your Branded Search (And How to Stop It)

Your Performance Max campaign is claiming credit for conversions your branded search campaign already owned. Here is how to diagnose it, prove it, and fix it.

March 9, 2026

Blueprint-style diagram of a B2B SaaS Google Ads account structure organized by funnel stages with ad group blocks at each tier.

The B2B SaaS Google Ads Account Structure Blueprint

Most SaaS accounts are structured around keywords. The ones that scale are structured around the buyer journey.

March 9, 2026

Illustration of a Google Ads dashboard showing a Limited by Budget warning with a wrench icon representing optimization fixes.

How to Fix Google Ads "Limited by Budget" Without Spending More

That yellow warning label is costing you more than you think. Here's how to eliminate it by making your existing budget work harder.

March 9, 2026

Split comparison graphic showing Target CPA represented by a cost target icon and Target ROAS represented by a revenue growth chart icon, connected by a Google Ads logo.

Target CPA vs Target ROAS: Which Smart Bidding Strategy Wins in 2026?

A practical breakdown of Google's two most powerful automated bidding strategies - and how to pick the right one for your business.

March 9, 2026

Dashboard showing the optimization of the LTV:CAC ratio.

The ROI of the Workhorse: Optimizing for LTV:CAC and Revenue Alignment

Stop chasing vanity clicks and start measuring the business outcomes that matter—revenue, pipeline, and long-term brand equity.

March 1, 2026

Visual representation of dynamic 1:1 ecommerce personalization.

Scaling the Workhorse for D2C: Hyper-Personalization in 2026 Ecommerce

Leverage server-side tracking and intent-driven content clusters to redefine the ecommerce path to purchase.

March 1, 2026

Schematic of an automated BigQuery data pipeline for SEO keyword harvesting.

The SEO Workhorse Workflow: Automating Search Term Harvesting with BigQuery

Move beyond manual exports and build a real-time data pipeline that turns paid search intelligence into organic dominance.

March 1, 2026

Illustration of a cross-channel marketing conversion engine connecting paid and organic data streams.

The PPC Workhorse: Engineering High-Conversion Landing Pages to Slash Multi-Channel CAC

Transform expensive Google and Meta traffic into an architectural source of organic authority and sustainable ROI.

February 22, 2026

Abstract digital visualization of AI-driven PPC advertising data and neural networks in teal and blue.

PPC Advertising in 2026 - The Shift from Automation to Agentic Autonomy

Navigating the era of AI Max, server-side data moats, and the transition from keyword picking to creative orchestration.

February 3, 2026

Strategic visualization of a cross-channel marketing ecosystem anchored by SEO content.

The SEO Workhorse: Architecting Personalized Cross-Channel Marketing Ecosystems

Unifying Organic Search, Performance Max, and Technical Attribution for High-Growth Scalability

January 25, 2026

2026 SEO shift from keyword ranking to retrieval intelligence and human-led "Information Gain.

Scaling Organic Growth in the Age of Retrieval Intelligence

A Senior Strategist's Roadmap to Mastering Information Gain, Multi-Platform Discovery, and Performance Synergy in 2026

January 24, 2026

A senior digital marketing strategist orchestrating an autonomous ecosystem of agentic AI and server-side data streams to drive scalable performance marketing results in 2026.

Data-Driven Marketing Strategy and Autonomous Performance in 2026

Mastering Agentic AI, Fractal Search, and Autonomous Performance Systems for Scalable Strategic Growth.

January 22, 2026