EZ

Eliran Zluf

COO & Co-Founder at MarketingLeague at MarketingLeague

Eliran Zluf is the COO and co-founder of MarketingLeague, leading AI-powered Google Ads optimization strategies for growth-focused brands across SaaS, fintech, ecommerce, and more.

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Articles by Eliran Zluf (12)

Google Ads 90-Day Account Launch Timeline

How to Start a New Account on Google Ads: The 90-Day Setup That Doesn't Waste Your First $5K

The 90-day setup guide with exact budget splits, keyword counts, bidding timelines, and the week-by-week playbook for new accounts.

March 5, 2026

PPC Workhorse 4-Layer Framework Diagram

The PPC Workhorse: How to Turn Paid Traffic Into a Self-Sustaining Conversion Engine

The $15K/Month Black Hole Most PPC Accounts Hide

March 3, 2026

A line graph illustrating the inverse relationship between Google Ads Quality Score and Cost Per Click; as Quality Score increases from 1 to 10, the Cost Per Click significantly decreases

Quality Score Blueprint: How to Stop Wasting Your Google Ads Budget

In the high-stakes world of Google Ads, most advertisers are fighting a losing battle. They believe that to capture more leads and dominate the market, they simply need to outbid their competitors. But chasing top positions with raw cash is a recipe for shrinking margins and "leaky" budgets.

January 2, 2026

The math behind why we "fire" expensive clicks (even when they convert)

The math behind why we "fire" expensive clicks (even when they convert)

In the world of automated bidding, most advertisers treat Target CPA (tCPA) like a "set it and forget it" solution. You give Google a target, Google finds the conversions, and as long as the average stays near your goal, everyone is happy.

December 20, 2025

3 Common Google Ads Mistakes

3 Common Google Ads Mistakes That Are Costing You Money

A practical guide for businesses looking to reduce wasted spend, improve tracking, and scale results through smarter, data-driven Google Ads management.

November 3, 2025

A smartphone screen showing popular social media app icons, emphasizing the multi-platform world of social marketing.

Social Media Marketing Trends for 2025: Video, Community, and Creativity

Navigating the social landscape with short videos, influencers, and authentic engagement

July 17, 2025

An open hand holding many flying email icons, representing outreach to an engaged audience.

Email Marketing in 2026: Personal, Privacy-Conscious, and Powered by AI

How to boost engagement and ROI with smarter email strategies in 2026

July 5, 2025

Scrabble tiles spelling “ADWORDS,” representing Google Ads and pay-per-click advertising.

PPC Advertising in 2025: Smarter, Pricier, and More Automated

Getting the most out of PPC in an AI-driven, privacy-first ad landscape

July 1, 2025

A laptop displaying web analytics data, symbolizing modern SEO metrics.

SEO Strategies for 2025: Staying Visible in Search

Adapting SEO to AI-Powered Search and User-Centric Ranking in 2025

July 1, 2025

A laptop showing a Google Analytics dashboard in real-time, illustrating modern data tracking and analysis.

Data-Driven Marketing in 2025: Analytics, Privacy, and AI-Powered Insights

Making the most of marketing data with GA4, privacy-first strategies, and smarter analytics tools

June 28, 2025

Anatomy of a $5M Audit: The 3 Mistakes Even "Pro" Agencies Miss

Anatomy of a $5M Audit: The 3 Mistakes Even "Pro" Agencies Miss

Stop optimizing for vanity metrics. Here is how I found $15k/mo in wasted spend by fixing PMax cannibalization, Smart Bidding signals, and the "Brand Tax."

June 7, 2025

A laptop on a desk displaying a “# Keywords” search, with tags like Content, SEO, SEM – symbolizing strategic content planning

Content Marketing in 2025: Quality, Originality, and Strategic Distribution

Creating standout content in an AI-saturated world and getting it in front of the right audience

May 20, 2025