Discover insights, strategies, and tips for optimizing your Google Ads campaigns and driving better ROI.

Your Performance Max campaign is claiming credit for conversions your branded search campaign already owned. Here is how to diagnose it, prove it, and fix it.

Stop optimizing for vanity metrics. Here is how I found $15k/mo in wasted spend by fixing PMax cannibalization, Smart Bidding signals, and the "Brand Tax."
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